A New Way to Look at Marketing

Marketing is likely the “second science” proposed and studied in business schools. Most people will agree that accounting and numbers are the “first science,” but few will dispute that you cannot generate numbers for a company if you don’t market the product. Marketing has long been recognized as part science and part magic. There are many facets to marketing…some would call it sales, others would say that it’s advertising. In fact, marketing is sales, advertising, and much more. This workshop will cover the following topics:

• Brand & trademark development
• Using a website & controlling SEO
• Online company listings (other than your website)
• How to use email marketing
• Using social media
• How to use print marketing

The workshop covers both the traditional aspects of marketing, but also offers a no-nonsense look at the new media. The purpose of the workshop is to give you the opportunity to reassess your marketing strategy or to refresh your current strategy.

Registration required. Please register via SCORE here.